Google Search Ads

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Google Search Ads

I worked on this campaign as lead Art Director while at Goodby, Sliverstein & Partners.
Our assignment was to show how personal search ads should be. 

The Concept

Simple. Google isn’t just an algorithm, it’s a place where you can find “pants that make you look skinny” nearby. Get the answers you need- simple as that.

To Execute

We developed a hand written font, created to look real by varying the glyphs randomly. I also created hand drawn illustrations.

Honors & Mentions

Communication Arts Advertising Annual 

Clio Award Shortlist