PS4 Theme

PS4 Theme

I. The Intention While at Sony, I was given the assignment to develop a theme—a background animation for the home screen. Conceptually, I knew I wanted something lo-fi. I thought of paper illustrations and the famous Japanese woodblock print “The Great Wave off Kanagawa”.My process started with sketches and I created an actual physical layout...

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Charlie and the Chocolate Factory

This is my favorite project. I idolized Tim Burton for a long time and he himself had to approve these ads.  The Story I was the art director on these international banners for “Charlie and the Chocolate Factory”. These executions are based on the children from the movie who meet various ends.  The golden ticket...

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Harry Potter Banners

The Story I was the art director on these international banners for “Harry Potter and the Goblet of Fire”. It was a very exciting project, with an extremely short timeline. The concept was based on the 3 tasks from the story. As the banners were for international use, we recut from the film while in...

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